Senior Vice President, Eyewear Brands & Portfolio Strategy
Core
Lead the strategic vision, development, and management of the company's global eyewear brand portfolio, ensuring alignment with corporate goals and market trends.
Role type
Senior Vice President, Brand Strategy & Portfolio Management
Builds
Global brand portfolio (proprietary and licensed), brand awareness, and profitability across domestic and international markets
Domain
Eyewear retail / Consumer Goods
Deliverable
product features
Required skills
Strategic brand planning, brand portfolio management, stakeholder relationship management, financial analysis (gross margin/profitability), cross-functional leadership, market research, digital marketing strategy, project management
Preferred skills
Experience in brand acquisition and divestiture, negotiation of brand licenses, talent retention and development
Technologies
Market research tools, data analytics platforms, digital marketing channels
Responsibilities
Develop long-term vision for the brand portfolio; Identify new brand acquisition opportunities and discontinue underperforming brands; Act as primary liaison with key licensors for agreements and renewals; Collaborate with senior leadership and cross-functional teams to execute brand initiatives; Ensure gross margin and profitability targets are met; Lead and mentor brand management teams; Guide creation and execution of global marketing campaigns; Monitor brand performance through sales data and market trend analysis.
Seniority
Senior Executive (SVP), strategic leadership & mentorship