Senior Vice President, Eyewear Brands & Portfolio Strategy
Core
Lead the strategic vision, development, and management of the company's global eyewear brand portfolio, ensuring alignment with corporate goals and market trends.
Role type
Senior Vice President, Brand Strategy & Portfolio Management
Builds
Global brand portfolio (proprietary and licensed eyewear brands)
Domain
Eyewear retail and consumer goods
Deliverable
product features
Required skills
Strategic brand portfolio management, brand acquisition and divestiture, stakeholder and licensor relationship management, cross-functional leadership, financial performance management (gross margin, profitability), talent retention and mentoring, market analysis and competitor tracking, marketing campaign execution, brand standards governance
Preferred skills
Experience in digital marketing channels, social media platforms, and content marketing best practices
Technologies
Market research tools, data analytics platforms, social media platforms
Responsibilities
Develop long-term vision and strategy for the entire brand portfolio; Identify new brand acquisition opportunities and discontinue underperforming brands; Collaborate with senior leadership to align brand priorities with corporate goals; Act as primary liaison with key licensors for negotiations and agreements; Resolve issues with external partners in collaboration with legal counsel; Guide development of global brand strategies to maximize market opportunities; Collaborate with cross-functional teams to execute initiatives maintaining brand integrity; Ensure gross margin, profitability, and sell-through targets are met; Lead and mentor brand management teams; Guide creation and execution of comprehensive marketing campaigns; Monitor brand performance through analysis of sales data and market trends; Provide regular feedback to senior leadership on brand health.
Seniority
Senior Vice President, strategic leadership