VICE PRESIDENT, GROWTH MARKETING AND PERFORMANCE
Core
Lead BDC's digital growth, acquisition, performance marketing, marketing automation, Martech, and website operations to turn entrepreneur interest into measurable business results.
Role type
VP Growth Marketing and Performance
Builds
Digital acquisition, demand generation, lead nurturing, conversion initiatives, and website operations for Canadian entrepreneurs
Domain
Financial services / Digital marketing
Required skills
Growth marketing, performance marketing, SEO, SEM, digital media, Conversion Rate Optimization (CRO), Marketing attribution, ROI optimization, Marketing automation, personalization, Martech platform management, Artificial intelligence applications in marketing, Strategic leadership, Bilingualism (French/English)
Preferred skills
MBA, Large-scale marketing transformation, AI integration in marketing, Digital experimentation, A/B testing, Financial services experience
Technologies
Martech platforms, AI tools, SEO/SEM tools, Marketing automation tools
Responsibilities
Define and execute growth marketing strategy, Increase client acquisition and retention, Lead digital acquisition and demand generation, Oversee website performance and governance, Develop measurement and attribution capabilities, Accelerate AI and automation adoption, Partner with business and sales teams, Lead and develop a multidisciplinary team
Seniority
Executive, Strategy & Mentorship