AI Marketing Strategy & Activation, Vice President
Core
Develop and coordinate the go-to-market approach for State Street's enterprise AI story, connecting AI advancements to client value through campaigns, executive platforms, and sales enablement.
Role type
Vice President, B2B Marketing Strategy & Activation
Builds
Enterprise AI go-to-market strategy, integrated activation plans, client case studies, and sales enablement materials.
Domain
Financial Services / Enterprise AI Marketing
Deliverable
product features
Required skills
B2B go-to-market strategy, integrated marketing planning, stakeholder management, storytelling, messaging, commercial judgement, cross-functional coordination, financial services experience, complex B2B environment experience.
Preferred skills
AI/technology promotion experience, executive positioning support, global marketing experience, responsible AI governance knowledge.
Technologies
None stated
Responsibilities
Develop and evolve the go-to-market approach for the enterprise AI story; Translate enterprise AI strategy into a focused marketing roadmap; Identify and activate paid, earned, and owned opportunities; Connect AI stories across the enterprise with business-aligned marketing teams.
Seniority
Senior, strategic leadership
