Global Social Media Teamlead (f/m/d)
Core
Define and drive global social media strategy, own content planning and execution, and lead a team of specialists to create consistent brand experiences across channels.
Role type
Senior Social Media Team Lead
Builds
Global brand campaigns and social media content for Fielmann (optical industry)
Domain
Retail / Optical Industry / Digital Marketing
Deliverable
product features
Required skills
Global social media strategy, content planning and creation, team leadership and coaching, performance monitoring and KPI tracking, stakeholder collaboration, social media governance, trend analysis, storytelling
Preferred skills
Experience in global or multi-market environments, creative mindset, analytical thinking, structured decision-making
Technologies
Social media platforms (implied: Instagram, LinkedIn, etc.)
Responsibilities
Define and drive global social media strategy, own content planning and campaign execution, lead and develop a team of social media specialists, monitor performance and optimize activities, collaborate with global and local stakeholders, establish guidelines for social media governance
Seniority
Senior, hands-on IC with leadership responsibilities