Group Product Marketer, Global Downstream
Core
Develop and lead comprehensive marketing plans, strategies, and tactics for major product launches within the Advanced Patient Monitoring portfolio to drive accelerated product adoption and growth.
Role type
Group Product Marketer (Global Downstream)
Builds
Marketing programs, collateral, and evidence supporting field commercialization strategies for medical technology products.
Domain
Medical Technology / Healthcare / Advanced Patient Monitoring
Deliverable
product features
Required skills
Strategic marketing planning, Key Opinion Leader (KOL) relationship management, regulatory and legal compliance for marketing, clinical knowledge of healthcare networks, market research design, competitive analysis, budget management, project management, Microsoft Office Suite proficiency.
Preferred skills
Experience in sales or healthcare industry, ability to forecast product lines, understanding of market share and pricing dynamics.
Responsibilities
Develop marketing messages based on regional strategies and regulatory requirements; lead major projects for Congress Management; drive marketing collateral through legal and regulatory approval processes; define and build clinical and economic evidence supporting regional value propositions; analyze clinical and market data to assess regional impact of product launches; manage budgets related to product line and campaigns.
Seniority
Senior, hands-on IC