Product Marketing Manager
Core
Own end-to-end product marketing for 1-2 therapy areas, including positioning, launches, sales tools, and competitive analysis for prescribing providers and telehealth partners.
Role type
Product Marketing Manager (Healthcare/Pharma)
Builds
Product launches, sales enablement assets, and go-to-market strategies for personalized medicine and pharmaceutical manufacturing.
Domain
Healthcare, Pharmaceutical Manufacturing, Personalized Medicine
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, sales enablement, compliance and claims review, competitive intelligence, content creation, provider marketing, launch management
Preferred skills
Healthcare/pharma/devices experience, men's/women's health/weight management category experience, B2B/professional marketing experience, legal/regulatory review experience, cross-functional collaboration with R&D and Medical Affairs
Technologies
AI tools for drafting and research
Responsibilities
Execute product launches and demand generation campaigns, manage copy and claims accuracy with Legal/Medical Affairs, maintain website product pages, develop sales tools and battlecards, track competitive landscape, gather voice of customer insights
Seniority
Mid-Senior, hands-on IC