Associate Director, Growth Marketing
Core
Lead PureWick's end-to-end growth engine, connecting media investment, digital experiences, lifecycle marketing, and analytics to measurable business outcomes.
Role type
Associate Director, Growth Marketing
Builds
Scalable customer acquisition, engagement, retention, and revenue generation capabilities for PureWick.
Domain
MedTech / Healthcare / Direct-to-Consumer
Required skills
Growth marketing strategy, performance marketing, media investment management, lifecycle marketing, customer journey optimization, analytics & attribution, agency leadership, DTC environment expertise
Preferred skills
MBA, healthcare/MedTech industry experience, CRM/marketing automation platforms, omnichannel marketing
Technologies
TV, CTV, paid search, social, display, video, affiliate, enterprise Martech platforms, CRM, marketing automation
Responsibilities
Develop and execute growth marketing strategy aligned to revenue goals; Own media strategy and investment across multiple channels; Improve engagement, conversion, and retention through lifecycle programs; Partner with Digital Technology to optimize website performance and conversion; Establish growth KPIs and dashboards connecting investments to revenue; Lead agency relationships and influence cross-functional teams
Seniority
Senior, hands-on IC with people leadership