Marketing Manager – BD Pyxis™ Platform
Core
Drive go-to-market strategy and commercialization for cloud-enabled medication management solutions within the BD Pyxis™ portfolio to improve healthcare operational efficiency and patient safety.
Role type
Marketing Manager (B2B SaaS/MedTech)
Builds
Cloud-enabled medication management solutions for healthcare systems
Domain
Healthcare / MedTech / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, commercialization planning, customer persona development, campaign execution, market analysis, stakeholder collaboration, pricing strategy, launch planning
Preferred skills
MedTech experience, MBA/Masters degree
Technologies
Cloud platforms, BD Pyxis™
Responsibilities
Develop and execute commercialization strategies for the BD Pyxis™ portfolio; Refine target segments, customer personas, positioning, and value propositions; Execute marketing campaigns to build awareness and engagement; Collaborate with HEOR, Clinical, and Product teams to align evidence with commercial goals; Support pricing, promotional, and market development initiatives; Contribute to launch planning and adoption metrics.
Seniority
Mid-level, hands-on IC