Sr. Global Marketing Manager - Molecular Platforms & Informatics
Core
Sr. Global Marketing Manager leading global market development, positioning, and go-to-market execution for molecular diagnostics platforms and informatics solutions.
Role type
Sr. Global Marketing Manager (Molecular Platforms & Informatics)
Builds
BD COR, BD MAX, BD Synapsys molecular diagnostics platforms and informatics solutions
Domain
Life Sciences / Molecular Diagnostics / Informatics
Deliverable
product features
Required skills
Global strategic marketing, portfolio strategy, platform positioning, brand leadership, cross-functional collaboration, market analysis, campaign management, sales enablement, regulatory compliance awareness
Preferred skills
Molecular diagnostics platforms expertise, laboratory workflow knowledge, automation and connectivity experience, informatics familiarity, high-volume testing environment experience
Technologies
BD COR, BD MAX, BD Synapsys
Responsibilities
Define and communicate global marketing strategy for molecular platforms; support portfolio planning and execution including launch readiness; partner with regional teams to align global strategy with local needs; develop value propositions and content; lead global campaigns and market development initiatives; collaborate with Medical Affairs, Product Management, and R&D; develop marketing tools and sales enablement materials; provide strategic input into portfolio roadmap; monitor market trends and competitive activity; measure and report on marketing performance.
Seniority
Senior, hands-on IC with strategic leadership
