Product Manager, Marketing Technology
Core
Lead the Salesforce platform (Marketing, Experience, Health, Data, Commerce Clouds) to drive customer-first decisions and enable accurate, scalable marketing solutions for BD's medical technology products.
Role type
Senior Software Product Manager (MarTech)
Builds
Salesforce platform solutions for customer engagement, data-driven decision-making, and omnichannel marketing
Domain
Healthcare / Medical Technology / MarTech
Deliverable
production ML models | product features
Required skills
Software product management, CRM platform design (Salesforce), MarTech product experience, Agile leadership, cross-functional collaboration, product lifecycle management, KPI definition, A/B testing strategy
Preferred skills
Business intelligence tools, customer journey mapping, API integrations, Healthcare industry knowledge (HIPAA/HITECH)
Technologies
Salesforce Marketing Cloud, Salesforce Experience Cloud, Salesforce Health Cloud, Salesforce Data Cloud, Salesforce Commerce Cloud, Google Analytics, Pendo.io, Fullstory
Responsibilities
Lead product lifecycle from ideation to launch; develop and maintain product roadmap; partner with Digital Marketing, Technology, and Business Intelligence teams; define and track KPIs; optimize marketing program performance via testing strategies
Seniority
Senior, hands-on IC
