Consultant, Digital Marketing
Core
Execute digital and content marketing strategies to raise awareness, deepen engagement, and increase demand for Travelers products using social media, email, and paid advertising platforms.
Role type
Senior Digital Marketing Consultant (specializing in paid media, social media, email, or social selling)
Builds
Marketing campaigns, social selling programs, and content strategies for Travelers insurance products
Domain
Insurance / Digital Marketing
Required skills
Digital marketing strategy, paid media planning and optimization, social media campaign management, email marketing and segmentation, social selling coaching, marketing technology tools, data analysis, project management
Preferred skills
Salesforce Marketing Cloud, LinkedIn Sales Navigator, vendor management, cross-functional collaboration
Technologies
Salesforce Marketing Cloud, LiveRamp, LinkedIn Sales Navigator, Seismic
Responsibilities
Execute digital and content marketing strategies; develop KPIs and performance measurement methods; deploy paid media, social media, and email campaigns; research and recommend media/social/email optimization strategies; support social selling coaching programs; leverage marketing technology tools; participate in departmental projects
Seniority
Senior, hands-on IC