Digital Marketing Specialist-I
Core
Plan, execute, and optimize digital marketing campaigns across paid social, display, video, connected TV, and programmatic channels to connect customers with products and services.
Role type
Digital Marketing Specialist (Paid Media & Campaign Management)
Builds
High-performing digital marketing campaigns and measurable business outcomes
Domain
Retail / Digital Marketing
Deliverable
product features
Required skills
Paid media management, media buying, campaign optimization, data analysis, cross-functional collaboration, project management, trend analysis
Preferred skills
Experience with emerging digital trends, innovation in customer experiences
Technologies
DV360, Meta, TikTok, Google Ads, Connected TV, programmatic channels
Responsibilities
Plan and execute campaigns across multiple paid channels; monitor performance and make data-driven recommendations; partner with Brand, Content, and business teams; analyze insights and prepare reporting; manage multiple projects simultaneously; stay current on digital marketing trends and best practices
Seniority
Mid-level, hands-on IC