Senior Brand Specialist
Core
Lead end-to-end execution of Best Buy Express marketing initiatives, manage brand partnerships and activations, and develop annual brand plans and go-to-market strategies.
Role type
Senior Brand Specialist (Marketing)
Builds
Best Buy Express marketing campaigns, brand partnerships, and annual brand strategies
Domain
Retail / Consumer Electronics
Deliverable
product features
Required skills
Strategic planning, brief writing, project management, stakeholder alignment, campaign execution, budget management, marketing analytics, presentation development, storytelling
Preferred skills
Experience with telecom, consumer electronics, or national retail brands
Technologies
Microsoft Office Suite, Google Workspace, Workfront, Asana, Monday, Jira
Responsibilities
Lead end-to-end execution of Best Buy Express marketing initiatives, Manage brand partnerships, activations, sponsorships, and special projects, Develop marketing briefs and partner with creative and external agencies, Own project timelines, budgets, approvals, and campaign execution, Analyze campaign results and develop recommendations, Support development of annual brand plans and go-to-market strategies
Seniority
Senior, hands-on IC