Digital Media Specialist (Programmatic)
Core
Maximize onsite display advertising revenue and performance through programmatic media planning, campaign optimization, and inventory management.
Role type
Senior IC digital media planner and ad operations specialist
Builds
Onsite display advertising campaigns for Best Buy
Domain
Digital advertising / Programmatic media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic media buying and selling, Media planning, Campaign trafficking, Google Ad Manager (sell-side), Programmatic ecosystem knowledge, Google platforms (GAM, DV360, SA360, GA4), Excel
Preferred skills
Sales prospecting, Dashboard enhancement, SOP development
Technologies
Google Ad Manager, Google DV360, Google SA360, Google Analytics 4, Excel
Responsibilities
Develop detailed media plans balancing objectives and inventory, Monitor campaign pacing and performance in Google Ad Manager, Adjust pricing rules and manage block lists, Work with open bidding partners to expand demand sources, Maintain media planning templates and forecasts, Collaborate with Analytics to enhance dashboards, Support sales in prospecting new clients
Seniority
Mid-Senior, hands-on IC
