Director, Performance Marketing
Core
Lead Cboe's paid media strategy and demand generation to build awareness, generate qualified engagement, and accelerate pipeline for core business lines.
Role type
Director, Performance Marketing
Builds
Full-funnel media strategy, paid testing roadmaps, and growth marketing programs across acquisition, activation, and expansion.
Domain
Financial services / B2B performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, budget allocation, agency management, full-funnel program ownership, growth strategy planning, cross-functional leadership, team building, measurement & optimization, B2B paid channel expertise, brand media campaign planning, institutional financial audience marketing, analytical skills (attribution models, media mix modeling), media budget management
Preferred skills
MBA or relevant advanced degree, retail customer marketing experience
Technologies
Pardot, Cvent
Responsibilities
Own paid media strategy, budget allocation, and channel mix; set and defend paid media budget with senior leadership; manage agency relationships end-to-end; define growth marketing strategy across acquisition, activation, and expansion; ensure paid campaigns are backed by strong conversion paths and tracking; extend paid programs into lifecycle and retention marketing; build and manage a growth marketing team; establish growth marketing dashboards and reporting cadences; continuously test and optimize campaigns using a hypothesis-driven approach.
Seniority
Director, strategic leadership & team management