Director, Growth Marketing Analytics
Core
Leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem, translating data into decisions for senior stakeholders.
Role type
Director, Growth Marketing Analytics
Builds
Executive-ready reporting frameworks and dashboards for business and executive reporting
Domain
Financial services / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Attribution modeling, multi-channel measurement, executive reporting, agency partnership, data governance, KPI definition, ROI modeling
Preferred skills
Financial services experience, complex enterprise data translation
Technologies
Google Analytics 360, Google Tag Manager, Looker Studio, Sprout Social, CMS
Responsibilities
Own end-to-end measurement strategy across paid, organic, web, and email channels; Build and maintain executive-ready reporting frameworks; Partner with paid media and agency partners to define KPIs and ROI models; Establish governance and standards for tracking and data quality; Identify measurement gaps and drive solutions; Serve as analytical thought partner to content, paid, and web teams
Seniority
Director, leadership level
