MarTech & Digital Experience Lead
Core
Architect and build the intelligence layer for HHMI's digital ecosystem, connecting analytics, CRM, and CDP to provide deep visibility into audience movement across web, email, social, and paid media channels.
Role type
Senior MarTech & Digital Experience Lead (Analytics & Systems Architect)
Builds
Cross-channel measurement architecture, CRM/CDP platforms, and unified analytics infrastructure for HHMI's research and education programs.
Domain
Biomedical research / Digital Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
CRM and CDP implementation, cross-channel measurement architecture, UTM taxonomy governance, search and AI visibility analysis, data modeling and identity resolution, integration architecture, audience segmentation
Preferred skills
Website redesign measurement strategy, email marketing infrastructure management, behavioral data auditing for future modeling
Technologies
Mailchimp, CRM, CDP, Meta Pixel, Reddit Pixel, LinkedIn Insight Tag
Responsibilities
Design and stand up analytics infrastructure including conversion tracking and journey dashboards; Architect cross-channel measurement and event-tracking systems; Lead CRM and CDP implementation from vendor selection to integration; Monitor search and AI visibility for content strategy; Integrate CRM, CDP, analytics, and email into a coherent stack; Build measurement into website redesign; Manage email marketing infrastructure and attribution; Create reporting and translate data into actionable insights for stakeholders.
Seniority
Senior, hands-on IC with strategic ownership