Lead, CenterWell Onboarding Marketing
Core
Operational leader of a marketing pod translating journey strategies into scalable member experiences via Adobe Experience Platform.
Role type
Senior IC marketing pod lead (CRM/lifecycle marketing)
Builds
Orchestrated, personalized member journeys and scalable marketing experiences
Domain
Healthcare insurance / Medicare & Medicaid / chronic condition management
Required skills
lifecycle marketing, CRM marketing, journey orchestration, agile team leadership, cross-functional stakeholder management, omni-channel marketing, marketing automation, delivery prioritization, operational excellence
Preferred skills
healthcare/insurance/Medicare/Medicaid domain expertise, Adobe Experience Platform, Adobe Journey Optimizer
Technologies
Adobe Experience Platform (AXP), Adobe Journey Optimizer
Responsibilities
Lead day-to-day pod operations and sprint planning; translate strategy into actionable execution plans; manage cross-functional workstreams and resolve dependencies; drive delivery predictability and speed-to-market; foster pod accountability and culture; advise executives on functional strategies
Seniority
Senior, hands-on IC with team leadership