Managing Consultant
Core
Lead end-to-end customer communications for card products within a large-scale banking transformation program, ensuring clear, compliant, and customer-centric messaging across the full migration lifecycle.
Role type
Senior Marketing & Communications Manager (Banking Transformation)
Builds
Customer communication campaigns and seamless customer journeys for card product migrations
Domain
Financial Services / Banking Transformation
Deliverable
product features
Required skills
Multi-channel campaign delivery, Customer journey design, Stakeholder management, Requirements translation, Risk & compliance governance, Campaign performance analysis
Preferred skills
Experience in financial services, Experience in large-scale transformation programs
Technologies
EDM, SMS, Direct mail, Push notifications, In-app notifications
Responsibilities
Own and deliver end-to-end credit customer communications across all migration stages; Lead structured delivery across initiatives from discovery to execution; Design and optimize end-to-end credit customer journeys; Partner with cross-functional teams to manage risks and dependencies; Translate business requirements into actionable communication strategies; Ensure all communications meet regulatory and compliance standards; Oversee campaign execution and track performance metrics; Lead post-implementation reviews and drive continuous optimization
