Senior Marketing Manager (Fixed Term Contract 12mths)
Core
Lead strategy development and implementation of digital marketing campaigns and engagements for clients, using data to optimize performance.
Role type
Senior Marketing Manager (Consulting Services)
Builds
Marketing services projects and campaigns for financial clients
Domain
Financial services / Digital Marketing
Deliverable
product features
Required skills
Integrated marketing planning, Digital marketing execution, Client account management, Data-driven campaign optimization, Marketing automation, Lifecycle management, Creative development, Media planning, Data visualization
Preferred skills
Experience in matrix organizations, Stakeholder management, Complex initiative rollout
Technologies
Marketing automation tools, Data visualization tools
Responsibilities
Deliver digital marketing initiatives guided by data analytics, Conceptualize and execute impactful client campaigns, Lead end-to-end execution of Marketing Services projects, Implement data-driven digital marketing solutions, Manage creative development and media planning, Assess and improve client marketing performance using data insights
Seniority
Senior, hands-on IC