Associate Director, Marketing
Core
Lead brand strategy and integrated marketing programs for COPD and asthma products to support growth and appropriate brand use.
Role type
Associate Director, Marketing (Brand Strategy)
Builds
Integrated marketing initiatives, brand strategies, and business plans for healthcare professionals and patients.
Domain
Pharmaceutical / Respiratory Medicine (COPD, Asthma)
Deliverable
product features
Required skills
Brand strategy, integrated campaign leadership, cross-functional influence, agency management, omnichannel strategy, market research, performance management, budget management, regulatory compliance
Preferred skills
Respiratory medicine therapeutic area, omnichannel engagement, mentoring marketing professionals
Technologies
None stated
Responsibilities
Co-lead brand strategy and annual operating plan; translate market insights into business plans; lead integrated marketing initiatives; identify unmet customer needs; influence cross-functional partners; provide strategic direction to agencies; partner with Sales on field strategy; lead customer journey development; define insights agenda; monitor brand performance; oversee budgets; ensure regulatory compliance; develop team members
Seniority
Senior, hands-on IC with leadership responsibilities
