Marketing Manager
Core
Develop and execute integrated brand strategies and omnichannel marketing initiatives for the COPD and asthma market, translating insights into compliant experiences for healthcare professionals and patients.
Role type
Marketing Manager (Pharmaceutical/Healthcare)
Builds
Annual brand plans, marketing campaigns, promotional materials, and sales enablement resources.
Domain
Pharmaceutical / Respiratory Medicine (COPD, Asthma)
Deliverable
product features
Required skills
Brand strategy, campaign development, market research, agency management, budget management, compliance governance, cross-functional collaboration, data analysis
Preferred skills
Respiratory medicine therapeutic area experience, growth brand support, omnichannel marketing, digital marketing, promotional review processes
Technologies
Digital marketing platforms, email marketing tools, social media channels, analytics tools
Responsibilities
Develop annual brand plans and strategic priorities; Lead campaign development and optimization across digital, email, and congress channels; Manage external agency partners and approve work; Interpret market data and customer insights to inform decisions; Manage assigned budgets and project timelines; Ensure all activities comply with laws, regulations, and company policies.
Seniority
Mid-level, hands-on IC