Brand Manager (m/w/d) - Respiratory
Core
Develop and execute local marketing strategies and brand plans for respiratory products to drive market success and launch new indications in Germany.
Role type
Brand Manager (Pharmaceuticals)
Builds
Personalized omnichannel marketing campaigns and brand awareness initiatives for respiratory medicines.
Domain
Healthcare / Pharmaceuticals / Respiratory
Deliverable
product features
Required skills
Marketing strategy development, omnichannel campaign management, cross-functional collaboration, market analysis, sales team training, strategic planning
Preferred skills
Experience in matrix organizations, stakeholder management, complex problem solving under pressure
Technologies
MS Office
Responsibilities
Support Brand Lead in developing local marketing strategy and brand plan; Execute defined measures for product marketing and new indication launches; Collaborate with external providers on omnichannel campaigns; Work with cross-functional teams to achieve brand and business goals; Manage tactical implementation including scheduling and material creation; Analyze market research and sales metrics to derive actions; Contribute to annual brand plan and global team collaboration.