Marketing Director, CV
Core
Full accountability for end-to-end marketing strategy and execution for a new PCSK9 asset, covering pre-launch through post-launch, including brand strategy, product portfolio management, and China-specific market development.
Role type
Senior Marketing Director (Pharmaceuticals)
Builds
New pharmaceutical product launches and brand strategies for the PCSK9 asset
Domain
Pharmaceuticals / Cardiovascular (PCSK9)
Required skills
Product portfolio management, Brand strategy development, Cross-functional leadership, Stakeholder management (KOLs, medical societies), China market localization, Budget management (A&P, P&L), Team recruitment and development, Strategic planning, Data analysis
Preferred skills
Sales management experience, Medical affairs experience
Technologies
ESS, MS Office
Responsibilities
Lead cross-functional brand team to develop brand strategy and execution plan; Manage investment/resource allocation and budget spent to maximize return; Build and maintain professional relationships with key external stakeholders including KOLs and medical societies; Recruit, retain and motivate a diverse team of individuals; Participate in global monthly meetings and lead business planning review preparation.
Seniority
Senior, hands-on IC with line management responsibility
