SBM/BM - RIN - 上海
Core
Develop and execute brand strategies, manage market insights, and drive commercial performance for pharmaceutical products.
Role type
Senior Brand Manager (Respiratory/Immunology)
Builds
Brand campaigns, promotional materials, and strategic commercial plans
Domain
Pharmaceutical / Respiratory and Immunology
Deliverable
product features
Required skills
brand strategy development, market insight analysis, project management, performance tracking, sales force enablement, cross-functional collaboration, therapeutic area expertise
Preferred skills
leading projects and agencies, coaching team members
Technologies
professional project management tools
Responsibilities
Conduct customer visits and engage with sales teams to identify research needs; manage external agencies and translate findings into strategy; initiate and close projects ensuring compliance; track market growth, product growth, market share, forecast accuracy, and inventory levels; coordinate product training and develop brand campaigns; maintain deep knowledge of products, therapeutic areas, and competitors; collaborate with Sales, Medical, Market Access, and Commercial Excellence functions; coach and develop team members.