SBM/BM-Tezspire NP-上海
Core
Develops and executes brand plans, brand execution plans, and long-range plans for a therapeutic area, managing research projects and supporting sales teams to achieve market objectives.
Role type
Senior Brand Manager / Strategic Marketing Manager
Builds
Brand plans, execution plans, long-range plans, and promotional campaigns for pharmaceutical products
Domain
Healthcare / Pharmaceuticals / Strategic Marketing
Deliverable
product features
Required skills
Strategic planning, market research analysis, campaign execution, stakeholder management, sales team coordination, product knowledge, regulatory environment understanding, competitor analysis
Preferred skills
Epidemiology knowledge, forecasting, SWOT analysis, risk analysis, KOL interaction, cross-functional collaboration
Technologies
None stated
Responsibilities
Manage external research agencies and interpret data for strategic decisions; Develop positioning and communication strategies; Coordinate implementation of external stakeholder activities (advisory boards, symposia, CMEs); Conduct product training and evaluate promotional material effectiveness; Plan and conduct field visits to monitor market dynamics
Seniority
Senior, hands-on IC