SBM/BM-LC-上海
Core
Develops and executes brand and long-range marketing plans for pharmaceutical products, managing research agencies and supporting sales teams to achieve market objectives.
Role type
Senior Brand Manager (Life Sciences)
Builds
Brand plans, execution plans, long-range plans, and market strategies for pharmaceutical therapies
Domain
Life Sciences / Pharmaceuticals
Deliverable
product features
Required skills
Market research management, SWOT analysis, forecasting, positioning strategy, sales team coordination, product training, inventory management, KOL relationship building
Preferred skills
Epidemiology knowledge, treatment map analysis, risk analysis, campaign evaluation
Technologies
None stated
Responsibilities
Manage external research agencies and interpret research data for strategic decisions; Develop brand and long-range plans based on market and competitor analysis; Monitor plan implementation and manage forecasting/inventory; Coordinate product training and evaluate promotional effectiveness; Plan field visits to monitor market dynamics
Seniority
Senior, hands-on IC