Brand Manager (Lokelma)
Core
Lead end-to-end commercial strategy and market development for Lokelma to maximize growth and patient access in the non-reimbursed market.
Role type
Brand Manager (Pharmaceuticals)
Builds
Integrated brand strategies, market development initiatives, and omnichannel customer engagement programs for Lokelma.
Domain
Pharmaceuticals / Gastroenterology
Deliverable
product features
Required skills
Strategic brand planning, Clinical insight translation, Digital excellence, Stakeholder management, Financial acumen
Preferred skills
Pre-launch activity management, Advanced English proficiency
Technologies
Digital platforms
Responsibilities
Develop and execute integrated brand strategies, Lead market development initiatives to expand patient access, Build partnerships with Key Opinion Leaders, Design omnichannel customer engagement programs, Collaborate with cross-functional teams, Monitor market dynamics and manage A&P investments.
