Brand Manager – GI Oncology
Core
Lead strategic priorities and customer engagement for a portfolio of GI oncology brands (hepatobiliary and oesophagogastric cancers) in the UK.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Strategic marketing plans, customer engagement journeys, and agency-led campaigns for oncology products.
Domain
Healthcare / Pharmaceuticals / Oncology
Deliverable
product features
Required skills
Pharmaceutical marketing, strategic planning, integrated customer engagement, ABPI Code of Practice knowledge, UK market/NHS environment knowledge
Preferred skills
GI oncology experience, customer journey mapping, budget tracking, agile test-and-learn environments, external agency management
Technologies
AI-enabled solutions, emerging technologies
Responsibilities
Develop and deliver strategic priorities across the portfolio; optimize customer journeys and channel approaches; manage agency relationships, budgets, and governance; identify opportunities to simplify and innovate using data and insights.
Seniority
Senior, hands-on IC
