Director Brand Media and Activation US Obesity and Related Conditions
Core
Lead media integrator translating brand and audience strategy into an integrated media and activation approach for the U.S. obesity and related conditions portfolio.
Role type
Director, Brand Media & Activation
Builds
Integrated media and activation plans for Consumer and Healthcare Professional (HCP) audiences
Domain
Pharmaceutical / Healthcare
Required skills
Integrated media strategy, Channel planning, Cross-functional leadership, Budget stewardship, Agency management, Performance measurement
Preferred skills
Integrated media/activation strategy leadership, Consumer marketing, HCP engagement, Regulated industry experience
Technologies
None stated
Responsibilities
Lead development of integrated media and activation brief, Set strategic direction for channel planning and activation, Lead media planning process with agency partners, Coordinate with GCCI, Medical, and Corporate Affairs, Lead and develop the Media & Activation team, Oversee media investment recommendations and budget
Seniority
Director, strategic leadership & team management
