Director, Marketing (New CVRM Franchise)
Core
Lead the strategic direction, design, execution, and measurement of a new Cardiovascular, Renal, and Metabolic (CVRM) franchise launch for HCPs and consumers.
Role type
Director, Pharmaceutical Marketing
Builds
Integrated channel marketing strategies, brand positioning, and launch readiness plans for new therapeutic assets.
Domain
Pharmaceuticals / Cardiovascular, Renal, and Metabolic (CVRM)
Deliverable
product features
Required skills
Pharmaceutical marketing strategy, brand positioning, cross-functional leadership, commercial planning, stakeholder management, agency/vendor management, market analysis, launch lifecycle management
Preferred skills
Experience leveraging AI in marketing strategy development
Technologies
AI tools for marketing asset creation
Responsibilities
Lead pre-launch marketing activities including market shaping and disease state awareness campaigns; Create integrated channel marketing strategies; Analyze competitive positioning and market access; Manage external networks of disease area experts and thought leaders; Collaborate with Sales and Market Access teams to drive performance; Ensure regulatory compliance in promotional planning.
Seniority
Director, strategic leadership
