Director – U.S. Consumer Marketing - Sjögren’s Disease
Core
Shape how patients and caregivers understand Sjögren's disease and engage with care for dazodalibep, a new Rare Disease therapy.
Role type
Director, U.S. Consumer Marketing
Builds
Integrated consumer marketing program and launch strategy for a new biopharmaceutical product
Domain
Biopharmaceuticals / Rare Disease / Autoimmune
Deliverable
product features
Required skills
Consumer marketing strategy, team leadership, omnichannel campaign management, patient journey design, market research, budget management, cross-functional partnership
Preferred skills
MBA, pharmaceutical/biotech product launch experience, first-in-class therapy launch, autoimmune/rheumatology/rare disease experience, commercial organization building
Technologies
Video, digital, social, website, email/CRM, point of care
Responsibilities
Set U.S. consumer strategy and launch plan; build and lead a high-performing consumer marketing team; lead insight-driven campaigns across channels; develop a connected patient journey; lead presence at society and advocacy meetings; maintain understanding of competitive landscape and market dynamics; partner with Patient Advocacy and patient leaders; work with HCP Marketing and cross-functional teams; use market research and performance data to optimize messaging; lead agency and media partners and manage budgets
Seniority
Director, strategic leadership & team building