(Senior) Brand Manager - CVRM - HCM
Core
Senior Brand Manager responsible for deploying strategies, executing operational plans, and managing P&L for assigned products in Cardiovascular, Renal & Metabolism (CVRM) within the Healthcare (HCM) therapeutic area.
Role type
Senior Brand Manager (Pharma)
Builds
Brand strategies, marketing campaigns, patient access programs, and digital engagement plans for prescription medicines.
Domain
Biopharmaceuticals / Cardiovascular, Renal & Metabolism
Required skills
Pharmaceutical brand management, P&L management, cross-functional collaboration, KOL engagement, digital strategy, project management, regulatory navigation, market analysis.
Preferred skills
MBA, new launch leadership, insight/market research, sales leadership, cardiovascular therapeutic area experience.
Technologies
AI tools, Omnichannel platforms, Digital campaign management systems.
Responsibilities
Develop brand narrative and KPIs, execute brand operational plans, manage external vendors for marketing campaigns, analyze market research and data, manage KOL relationships, optimize digital resources, manage project scope and budgets, develop direct reports.
Seniority
Senior, hands-on IC with team leadership