(Senior) Brand Manager - CVRM - HCM
Core
Develop and execute brand strategies, operational plans, and marketing campaigns for prescription medicines in Cardiovascular, Renal & Metabolism, and Respiratory & Immunology therapeutic areas to drive business performance and patient access.
Role type
Senior Brand Manager (Pharma)
Builds
Brand operational plans, marketing campaigns, patient access programs, and digital engagement strategies for assigned products.
Domain
Biopharmaceuticals / Cardiovascular, Renal & Metabolism, Respiratory & Immunology
Deliverable
product features
Required skills
Pharmaceutical brand management, cross-functional collaboration, vendor management, KOL engagement, digital strategy execution, project management, budget planning, market research analysis, regulatory navigation
Preferred skills
MBA, new launch leadership, insight/market research experience, sales leadership, cardiovascular therapeutic area experience
Technologies
AI tools for execution optimization, Omnichannel platforms
Responsibilities
Deploy strategies to achieve brand objectives and outcomes; Lead execution of brand operational plans; Manage external vendors for personalized marketing campaigns; Analyze market research and data for strategic decisions; Manage and leverage Key Opinion Leaders (KOLs); Develop and execute digital brand strategies; Optimize digital resources for customer engagement; Manage project scope, budgets, and timelines; Develop and coach direct reports.
Seniority
Senior, hands-on IC with team leadership
