SBM/BM-LC-上海
Core
Develops and executes brand plans, market strategies, and sales support activities for pharmaceutical products, serving healthcare professionals and patients.
Role type
Senior Brand Manager (Life Sciences)
Builds
Brand plans, execution plans, long-range plans, and market strategies
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Market research management, SWOT analysis, forecasting, product positioning, sales team coordination, inventory management, medical knowledge, competitor analysis
Preferred skills
Epidemiology data analysis, KOL relationship management, global network building, campaign effectiveness evaluation
Technologies
Market research tools, forecasting models, inventory management systems
Responsibilities
Manage external research agencies and interpret data for strategic decisions; Develop brand and long-range plans based on market dynamics; Monitor plan implementation and manage inventory forecasting; Coordinate product training and field visits with sales teams; Identify marketing opportunities based on medical and competitor knowledge.
