Brand Manager (m/w/d) - Respiratory
Core
Develop and execute local marketing strategies and brand plans to ensure successful product marketing and launch of new indications in the German market.
Role type
Brand Manager (Pharmaceuticals)
Builds
Omnichannel marketing campaigns, patient support initiatives, and sales enablement materials.
Domain
Healthcare / Pharmaceuticals / Respiratory
Deliverable
product features
Required skills
Marketing strategy development, omnichannel campaign management, cross-functional team leadership, market research analysis, stakeholder engagement, sales training
Preferred skills
Respiratory product experience, matrix organization collaboration, medical-sales interface management
Technologies
MS-Office
Responsibilities
Develop and implement local marketing strategies and brand plans; Manage external providers for personalized marketing campaigns; Lead cross-functional local brand teams; Execute tactical plans including timelines and sales team training; Analyze market research and sales metrics to derive actions; Participate in global brand strategy and annual brand plan development.
