【AstraZeneca】【ONC】Brand Manager ｵﾝｺﾛｼﾞｰ事業本部 胃がん領域ﾏｰｹﾃｨﾝｸﾞ
Core
Develop and execute brand strategy and sales plans for gastric cancer products to deliver superior medicines to patients.
Role type
Brand Manager (Oncology)
Builds
Brand strategy plans (3-year), National sales plans (1-year), tactical execution (materials, events, digital), and reporting systems.
Domain
Pharmaceutical / Oncology / Gastric Cancer
Deliverable
product features
Required skills
Market research and analysis, hypothesis building from customer insights, strategic planning, KOL management, cross-functional collaboration, data analysis, presentation creation
Preferred skills
Experience in gastric or digestive cancer sales/marketing, TOEIC 800+
Technologies
Excel, PowerPoint, internal IT systems
Responsibilities
Identify and structure business challenges with brand and related departments, plan and execute promotional tactics including e-promotion, monitor KPIs and evaluate promotion effectiveness, manage Key Opinion Leaders (KOLs), operate the core brand team, and report monthly to leadership teams and global teams.
