PM GI HCC
Core
Leads brand strategy for GI HCC oncology products, covering design, planning, implementation, and evaluation of multi-channel marketing activities to drive market share and profitability.
Role type
Product Manager (Oncology)
Builds
Brand plans, marketing programs, and market strategies for GI HCC products.
Domain
Life Sciences / Oncology / Pharmaceutical Marketing
Deliverable
product features
Required skills
Brand strategy, market segmentation, competitor analysis, cross-functional leadership, scientific knowledge, stakeholder relationship management, data analysis, strategic planning
Preferred skills
Oncology experience, Master's degree in life sciences or business administration
Technologies
None stated
Responsibilities
Develop and execute robust Brand Plans; gather and interpret market and customer insights; lead strategic decisions to improve business performance; collaborate with Sales, Medical, Regulatory, and Market Access teams; maintain global brand team links; conduct field visits with product promotion and medical teams; build relationships with Opinion Leaders.
Seniority
Mid-level, hands-on IC