【AstraZeneca】【ONC】Associate Brand Manager, ｵﾝｺﾛｼﾞｰ事業本部 血液腫瘍 領域ﾏｰｹﾃｨﾝｸﾞ
Core
Define product strategy and execution plans (National sales plan) by analyzing market challenges and collaborating with sales and support teams to deliver oncology products to patients.
Role type
Associate Brand Manager (Oncology)
Builds
National sales plans, tactical execution plans (materials, events, digital), and reporting systems.
Domain
Pharmaceutical / Oncology (Hematological Malignancies)
Deliverable
product features
Required skills
Market analysis, strategic planning, tactical execution, KOL management, cross-functional collaboration, data analysis, presentation creation
Preferred skills
Marketing experience in hematology/oncology, diversity acceptance
Technologies
Excel, PowerPoint, IT systems for reporting and promotion monitoring
Responsibilities
Identify and structure business challenges, conduct market research, plan and execute promotional tactics, monitor KPIs, manage Key Opinion Leaders, collaborate with Medical and Commercial Excellence departments