【AstraZeneca】【Oncology-Marketing】 Brand manager (BM) , ｵﾝｺﾛｼﾞｰ事業本部, 泌尿器がん・婦人科がんﾏｰｹﾃｨﾝｸﾞ
Core
Develop product strategy and long-term plans for oncology products (urologic and gynecologic cancers) to deliver value to patients and maintain competitive advantage.
Role type
Brand Manager (Marketing)
Builds
Product strategies, market plans, and promotional activities for oncology medicines
Domain
Pharmaceuticals / Oncology
Deliverable
product features
Required skills
Market research planning and analysis, hypothesis building, strategic planning, stakeholder collaboration, Excel/PPT, logical thinking, communication
Preferred skills
Data analysis, system proposal for marketing measurement, KEE management
Responsibilities
Define product strategy and long-term plans based on market analysis; Plan and execute promotional activities (materials, events, digital); Collaborate on internal systems for measuring marketing activities; Manage Key External Experts (KEE)
Seniority
Mid-level (E)