【AstraZeneca】【Oncology-Marketing】 Brand manager (BM) , ｵﾝｺﾛｼﾞｰ事業本部, 泌尿器がん・婦人科がんﾏｰｹﾃｨﾝｸﾞ
Core
Develop and execute product strategies and long-term plans for oncology products to deliver value to patients and maintain competitive advantage.
Role type
Brand Manager (Oncology Marketing)
Builds
Product strategies, promotional activities, and marketing systems for oncology products.
Domain
Pharmaceuticals / Oncology
Deliverable
product features
Required skills
Market research planning and analysis, hypothesis building, strategic planning, promotion activity management, stakeholder collaboration, Excel/PPT creation, logical thinking, action-oriented problem solving
Preferred skills
Customer insight extraction, system proposal for marketing measurement, KEE management
Technologies
Excel, PowerPoint
Responsibilities
Define product strategies and long-term plans based on market analysis; Plan and execute promotional activities including materials, events, and digital campaigns; Collaborate with internal teams to build marketing measurement systems; Manage Key External Experts (KEE).
