Associate, Content - Marketing CRM (Campaign Execution)
Core
Support the design, build, execution, and optimization of personalized marketing campaigns across email, SMS, and digital advertising channels using Salesforce Marketing Cloud and Data Cloud.
Role type
Associate, Marketing Operations (CRM Campaign Execution)
Builds
Multichannel marketing journeys and audience segments for personalized customer engagement
Domain
Biotechnology / Digital Marketing Automation
Deliverable
product features
Required skills
Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio), Salesforce CDP (Data Cloud), SQL, AMPscript, campaign orchestration, QA/UAT, deliverability monitoring
Preferred skills
Marketing analytics tools, data governance, digital advertising strategies, agile methodologies
Technologies
Salesforce Marketing Cloud, Salesforce Data Cloud, AMPscript, SQL
Responsibilities
Build and execute campaigns in SFMC modules, segment audiences using CDP, collaborate with cross-functional teams, develop dynamic content, configure journey logic, ensure compliance with privacy standards, conduct QA/UAT, monitor campaign performance, stay current on platform enhancements, participate in agile sprint planning
Seniority
Associate, hands-on IC
