Executive Director Marketing and Communications
Core
Provides strategic and operational leadership for an integrated marketing and communications function to advance growth, strengthen market position, and enhance engagement for a health system.
Role type
Executive Director, Marketing & Communications
Builds
Integrated marketing plans, brand governance, digital campaigns, executive communications, and reputation management for a health system.
Domain
Healthcare / Integrated Delivery System
Deliverable
product features
Required skills
Strategic marketing leadership, brand stewardship, digital marketing, media relations, crisis communications, market analytics, budget management, team leadership, cross-functional collaboration
Preferred skills
Master's degree, healthcare experience in complex/matrixed systems, physician relationship management
Technologies
Digital analytics tools, marketing automation platforms, social media management tools
Responsibilities
Develop integrated marketing and communications plans; partner with clinical and operational leaders on service line marketing; direct brand governance and messaging; lead digital campaigns and consumer engagement; manage executive and internal communications; oversee media relations and crisis response; analyze market intelligence and campaign performance; manage budget and vendor relationships; build and develop high-performing teams.
Seniority
Executive, strategic leadership & team management