Executive Director Marketing and Communications
Core
Provides strategic and operational leadership for an integrated marketing and communications function to advance growth, strengthen market position, and enhance consumer and colleague engagement for a health system.
Role type
Executive Director, Marketing & Communications
Builds
Integrated marketing plans, brand experiences, digital campaigns, executive communications, and reputation management strategies.
Domain
Healthcare / Integrated Delivery System
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing leadership, brand stewardship, digital marketing, media relations, crisis communications, market analytics, budget management, team leadership, cross-functional partnership
Preferred skills
Healthcare experience in complex/matrixed systems, Master's degree, physician engagement expertise
Technologies
Digital analytics tools, CMS platforms, social media management tools, market research software
Responsibilities
Develop integrated marketing and communications plans; Partner with clinical and operational leaders on service line marketing; Direct brand governance and market positioning; Lead digital marketing and consumer engagement initiatives; Manage executive, internal, and external communications; Oversee media relations and crisis communications; Establish performance measures using market research and analytics; Manage budget, agency, and vendor relationships; Build and develop a high-performing team; Foster cross-functional partnerships for organizational alignment
Seniority
Executive, strategic leadership & team management
