Senior Manager, Marketing (TNF ROA)
Core
Build The North Face as the #1 Outdoor Brand in Rest of Asia by inspiring the next generation of explorers and driving consumer-centric strategy across APAC markets.
Role type
Senior Manager, Brand Marketing
Builds
Integrated marketing campaigns, brand strategies, and GTM processes for The North Face in Rest of Asia
Domain
Outdoor apparel retail, Rest of Asia (Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Indonesia, Philippines, Vietnam, Mongolia, Nepal)
Deliverable
product features
Required skills
People management, brand strategy, Go-to-market planning, budget management, consumer insights analysis, cross-functional collaboration, retail operations, event activation, team coaching
Preferred skills
Experience in outdoor sports industry, knowledge of APAC markets, Mandarin language proficiency
Technologies
None stated
Responsibilities
Manage ROA marketing budgets and ROI; guide country marketing teams on seasonal campaign execution; ensure brand consistency across creative assets and activations; support new store openings; manage athlete and community strategies; conduct consumer research and market intelligence
Seniority
Senior, hands-on IC with people management