Senior Manager, Retail Marketing
Core
Lead the translation of brand strategy into impactful retail experiences across EMEA, connecting consumers through physical and digital touchpoints.
Role type
Senior Manager, Retail Marketing
Builds
Retail marketing strategies, seasonal activation plans, store environments, visual merchandising, and consumer journeys.
Domain
Outdoor apparel / Retail / EMEA
Deliverable
product features
Required skills
Retail marketing strategy, visual merchandising, store design, consumer experience, product storytelling, omnichannel retail dynamics, CRM, loyalty programs, budget management, team leadership, project management, data-driven optimization
Preferred skills
Experience in DTC, fashion, lifestyle, outdoor, or sporting goods international environments
Technologies
CRM, loyalty platforms
Responsibilities
Develop and execute EMEA Retail Marketing & Activation strategy; Lead Store environments Creative and Production, Visual Merchandising, Store design, and Retail Activation teams; Create compelling consumer journeys integrating retail marketing and store design; Drive best-in-class retail experiences through in-store activations and localized storytelling; Collaborate cross-functionally with Brand, Merchandising, Store Operations, Creative, Loyalty, CRM, Channel Marketing, and Global teams; Manage creative development and production processes with internal teams, external agencies, and vendors; Support store openings, community-driven initiatives, and key brand events; Lead internal events like GTM meetings and Brand Meetings; Measure and optimize retail marketing performance using consumer, traffic, and sales insights; Lead, develop, and inspire a high-performing team while managing retail marketing and activation budgets.
Seniority
Senior, hands-on IC with people management responsibilities