Senior Specialist, Influencer & Community
Core
Transform Kipling's influencer strategy from campaign-led to relationship-driven by building a premium influencer and cultural network across France, UK, and Germany.
Role type
Senior Specialist, Influencer & Community
Builds
Long-term influencer partnerships, ambassador programs, and a curated regional talent ecosystem for a lifestyle bag brand.
Domain
Fashion & Accessories / Influencer Marketing
Deliverable
product features
Required skills
Influencer strategy ownership, network ecosystem building, long-term partnership management, PR integration, market-specific strategy definition, negotiation, relationship management
Preferred skills
Experience with mature (30–50) lifestyle-oriented female profiles, deep understanding of European influencer ecosystem, established personal network of influencers and PR contacts
Technologies
None stated
Responsibilities
Build and maintain a high-quality network of influencers, tastemakers, and cultural profiles across FR/UK/DE; Define market-specific influencer strategies ensuring regional consistency; Design and implement ambassador programs and repeat partnership frameworks; Work closely with PR teams to connect influencer activity with earned media and cultural moments
Seniority
Senior, hands-on IC