Influencer Marketing Specialist
Core
Develop and manage influencer collaborations to drive traffic, sales, and brand awareness for a fashion retailer.
Role type
Influencer Marketing Specialist
Builds
Influencer campaigns and content for digital and physical retail channels
Domain
Fashion retail / Digital marketing
Deliverable
client delivery
Required skills
Influencer marketing expertise, relationship management, negotiation, budget management, KPI tracking, content curation, Google Analytics 4, Excel
Preferred skills
Interest in fashion, strong administrative and analytical abilities
Technologies
Google Analytics 4, Excel
Responsibilities
Build and maintain long-term relationships with influencers and agencies, negotiate brand-aligned collaborations, ensure high-quality content delivery for marketing channels, track campaign results against KPIs, collaborate with internal teams on brand messaging
Seniority
Individual Contributor