Product Manager Surgical
Core
Develop and execute downstream marketing strategies to drive brand growth, market share expansion, and customer engagement for Alcon's Surgical portfolio.
Role type
Manager, Surgical Product/Brand Marketing
Builds
Marketing strategies, promotional campaigns, professional education initiatives, and customer-focused solutions for surgical products
Domain
Healthcare / Medical Devices / Eye Care
Deliverable
product features
Required skills
Strategic marketing planning, brand positioning, market research, competitive analysis, product lifecycle management, budget management, sales forecasting, compliance management, cross-functional collaboration
Preferred skills
MBA, experience in medical device/pharmaceutical/healthcare, digital marketing expertise, CRM/marketing automation proficiency
Technologies
Microsoft Office Suite, CRM, marketing automation tools, business intelligence tools
Responsibilities
Develop annual marketing plans and tactical initiatives, conduct market research and competitive analysis, lead execution of promotional campaigns, monitor business performance and manage brand budgets, ensure compliance with regulatory requirements, build partnerships with Sales and Medical Affairs teams
Seniority
Manager, hands-on IC
