Sr. Manager, Direct to Patient Marketing - Content
Core
Lead strategy, development, and optimization of consumer-focused content to drive awareness, engagement, and conversion across the patient journey for vision care lenses.
Role type
Senior Manager, Direct-to-Patient Content Marketing
Builds
Scalable content systems, consumer asset packages, and data-driven content campaigns for retail and digital channels.
Domain
Healthcare / Vision Care / Direct-to-Patient Marketing
Deliverable
product features
Required skills
Content marketing strategy, brand storytelling, consumer messaging, creative development, digital content strategy, influencer content management, content analytics, AI-enabled content creation, agency management, cross-functional collaboration.
Preferred skills
Healthcare/medical device industry experience, DTC/patient journey marketing expertise, paid/owned/earned/social/retail channel strategy, Gen Z/Millennial audience targeting, social listening, stakeholder influence.
Technologies
AI content tools
Responsibilities
Identify content needs and establish a content roadmap; develop messaging and creative for campaigns; create scalable content systems; collaborate with Brand, Channel, and Digital marketing leads; deliver consumer asset packages; manage internal and external creative agency partners; utilize AI tools as a content marketing accelerator.
Seniority
Senior Manager, hands-on leadership