Manager, Brand Marketing, OTC
Core
Develop and execute strategic marketing plans, portfolio strategies, and integrated consumer campaigns for Dry Eye & Ocular Health products to drive sales, market share, and profitability.
Role type
Manager, Brand Marketing (OTC)
Builds
Contact Lens Care branded portfolios, corporate brand portfolios, and annual brand plans
Domain
Healthcare / Ophthalmology / Over-the-Counter (OTC) consumer products
Deliverable
product features
Required skills
Strategic marketing planning, portfolio management, competitive analysis, consumer research, campaign execution, budget management, agency management, cross-functional partnership
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop and execute short and long-range portfolio strategies; Lead development and execution of annual brand plans; Manage Contact Lens Care and corporate brand portfolios; Conduct competitive analysis, consumer research, and market assessments; Develop and execute strategic marketing initiatives across digital, retail, shopper, and e-commerce channels; Maintain and strengthen brand positioning and equity; Analyze business performance, market trends, and consumer insights; Manage external agencies and lead product launches; Manage marketing budgets and evaluate investment effectiveness; Partner with Sales, Finance, Supply Chain, Regulatory, Medical Affairs, Customer Marketing, and Global Marketing teams; Ensure efficient reporting of sales, marketing, and business performance metrics; Comply with all legal, regulatory, and company requirements
Seniority
Manager, hands-on IC
