Brand Manager, Vision Care
Core
Manage the Contact Lens Care portfolio and TOTAL brand, executing affiliate marketing strategies to promote products to optometric customers and key opinion leaders.
Role type
Brand Manager (Vision Care)
Builds
Contact Lens Care portfolio and TOTAL brand
Domain
Consumer health / Ophthalmic Vision Care
Deliverable
product features
Required skills
Strategic planning, market research, campaign management, budget management, stakeholder management, data analysis, commercial strategy
Preferred skills
Technical/clinical understanding of eye care, product launch experience
Technologies
None stated
Responsibilities
Lead development and execution of annual marketing plans for the Contact Lens Care portfolio and TOTAL brand; Identify growth opportunities through customer and market insights; Manage creation and deployment of promotional materials and point-of-sale assets; Partner with customers to develop tailored marketing initiatives; Monitor marketing investment performance and ROI; Manage assigned marketing and sample budgets.
Seniority
Mid-level, hands-on IC