Associate Brand Manager
Core
Associate Brand Manager driving profitability and brand performance for Smithfield, Eckrich, and Nathan's Famous through data-driven strategies, product innovation, and promotional planning.
Role type
Associate Brand Manager (CPG/Food)
Builds
Marketing strategies, brand plans, annual marketing plans, and new product pipelines for specific brand categories.
Domain
Consumer Packaged Goods (Food & Meat)
Deliverable
product features | dashboards & analysis
Required skills
Market trend analysis, consumer behavior analysis, category strategy development, business analysis, budgeting, consumer research, project management, data proficiency, Microsoft Office Suite
Preferred skills
MBA in Marketing, syndicated data experience, consumer marketing experience in food CPG
Technologies
Microsoft Office Suite (Word, PowerPoint, Excel)
Responsibilities
Analyze market trends and consumer behaviors; Develop category strategies and conduct business analyses; Collaborate with Insights to lead consumer research initiatives; Manage budgeting, coupon forecasting, and invoicing; Build and maintain agency relationships; Participate in product development and concept testing; Drive employee development and coaching.
Seniority
Associate, individual contributor with leadership responsibilities